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BRAND IDENTITY

Business blog

Aura Air is a data-driven air purification system that monitors indoor air quality in real-time. The B2C customers of Aura Air include mainly people with allergies and other health issues.

The Aura Air blog is one of the main marketing tools for the company. well as showing the light nature of the brand the blog aim is to heighten the brand's identity, bring awareness to air quality among Aura Air's customers, bring relevant leads, increase traffic, and improve SEO levels.

01. Users jurney

The blog is divided into five categories: education, science, health, real estate, and transportation.

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02. System
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03. Color theming

The five-color classification system was 
based on the user's profiles

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04. Blog homepage
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05. Blog post- desktop
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06. Blog post- mobile
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07. Typography
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08. Colores
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